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About us


Bobby (Shanghai) Ltd. was established in October, 1994 as a merchandising concern for industrial components    and spare parts.   Based on a continuing growth  we  could  already record  an annual turnover of  more than 13        million US-Dollars after only 10 years in business.  Right from start the satisfaction of our clients has always been       our primary objective.  This also made  a substantial contribution to enjoying  a good  reputation as an exclusive supplier and distributor of many considerable European industrial products.


Our main business is  the marketing of  all equipment accessories  and plants of the  metal  processing  industry as well as the sale of mechanical and electrical components of well-known European and American producers. In         the future we would like to extend our business area to fields of  other industries  such as  the petrochemistry, shipbuilding, port machinery and environmental protection industry.


To meet the needs of our expanding business and to extend our offering over further parts of China, we set up offices in Qingdao, Nanjingand Beijing . Though it’s not only our local presence but also the really good business relations that we could establish to many large-scaled local enterprises such as Baosteel, Anshan Steel, Jiangyin Xing Cheng Special Steel, Haier etc., which distinguishes us as an ideal business partner.


In order to  strengthen the  contacts  to the  European producers and  clients and especially to offer even more attractive prices we finally established  a foreign branch overseas (in Gemünden am Main, Germany):  the Bobby Handels GmbH. This decision proved to be  a great success:  we were able to improve  not only  our relations to         the manufactures but also our supply chain.


Because of the rapid development of the industry in China,  we are now capable of exporting - besides the raw                                   materials - industrial products and equipment - ‘made in China’ – in a reliable quality with a competitive price to                                            the global market for the metallurgy, mining, petro-chemistry and environmental protection industry.


Other 4 branches under the group:

- Steuler-Bobby (Shanghai) Equipment Engineering Co. Ltd.
- Bobby-Kern (Shanghai) Automation Ltd.
- Bobby & Bartz (Shanghai) Mechanical Equipment Co. Ltd.
- Bobby Handels GmbH, Germany

Welcome to the Homepages of various branches  to learn more !


 Service philosophy 


- Customer satisfaction is our utmost good belief.

- Consistent high quality, appropriate price of the products as well as the whole process of service are our working principles.  

- Optimal combination of Chinese manufacture & prices as well as the German quality & standards are our ambitions.  

- Rich experience, specialized knowledge and customized technical solutions are the foundations of our success.    

- Good cooperation begins with the mutual trust.


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